The capabilities of ROI-driven web marketing make the frustration of not knowing
where your advertising dollars are being wasted a thing of the past. Marketers can
now see how their money is spent, who is responding to their ads, and what business
is being gained from their investments.
The objective of Beck Technology’s Web Analytics Services is to help our
clients get the most from their marketing dollars. The fundamental steps of this
service are as follows:
- Identify client goals.
- Define appropriate performance/ROI metrics.
- Analyze current performance against those metrics.
- Implement and test improvement opportunities.
- Measure results.